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Robin Russell

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Associate - Communications Strategy

Robin brings 20 years of communications experience, during which time he has successfully led local, national, and international strategies and campaigns. He’s worked for high-profile brands, including Destination Canada, the Vancouver 2010 Olympic and Paralympic Winter Games, the creative agency Cossette, the Rick Hansen Foundation, and Tourism Whistler.

Robin blends proven communications best practices and an analytical, data-driven approach with emotional, culturally relevant storytelling and regenerative thinking.

Robin was born and raised in Vancouver and studied marketing at the British Columbia Institute of Technology. He’s an avid urban cyclist, loves local craft beer, and is a member and volunteer with the Stanley Park Ecology Society.

Areas of Expertise

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Communications Strategy & Planning
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Content & Storytelling
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Media Relations
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Brand Marketing
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Stakeholder Engagement
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Tourism