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Digital Sustainability

Digital products don’t feel like they have a carbon footprint, but they do, and it’s growing fast. Every app, AI model, data center, and cloud service consumes energy and generates emissions that are increasingly visible to customers, regulators, and ESG-focused investors. At Synergy, we help technology companies and digital teams uncover, measure, and meaningfully reduce their digital carbon impact.
We go beyond the audit, working alongside your team to translate the numbers into strategy, savings, and a sustainability narrative that differentiates your brand and meets the rising expectations of your market. Digital sustainability isn’t a compliance checkbox. It’s your next competitive edge.
We help organizations quantify the emissions associated with their digital products, cloud environments, and AI models, including use-phase emissions under Scope 3, Category 11. Our team guides data interpretation, methodological choices, and reporting to ensure your digital and AI footprint is measured accurately and transparently.

With deep expertise in digital emissions methodologies such as the Sustainable Web Design Model (SWDM) and emerging AI footprint frameworks we validate assumptions, strengthen your methodologies, and ensure your metrics align with leading standards and best practices.

We turn insights into action by developing tailored decarbonization pathways for your digital operations and systems. From optimizing cloud infrastructure and data architectures to reducing model training emissions and improving product efficiency, we equip teams with practical strategies to manage and reduce digital-related emissions, and apply external carbon reduction options such as Carbon Offsets.
We help you craft a credible and clear narrative around digital and AI sustainability. This includes drafting content, communicating key metrics, reviewing climate claims, refining technical language for stakeholder audiences, and integrating digital sustainability into your broader brand, strategy, and ESG communications. A critical factor in this step is ensuring your messaging is compliant with Bill C59 in Canada, and EU Green Claims Directive in Europe.

Clients We Have Worked With

Let’s Make the Web More Sustainable

Talk to us today about how to bring sustainability into your digital products and technology strategy.

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